Helping brands redefine their purpose and recharge their strategies.
BeatRoute was founded in 2016 by Priyanka Ravindran as a young, cool and vibrant agency to cut through the clutter in digital marketing. Over the years, the agency has forged a strong link between brands and their audience, while witnessing a remarkable loyalty among its customer base. BeatRoute is known for brand building, social media management and content creation. It is also the go-to agency for film promotion, PR and celebrity image management in Kollywood.
- Founded in 2016, BeatRoute is headed by Priyanka Ravindran who was previously the Head of Film Promotion at Uptown Ideas. She has handled the promotions for some of the best movies of 2015 and the first quarter of 2016, including OK Kanmani, Maya, 36 Vayadhinile, Baahubali (Tamil) and 24.
- BeatRoute has been privileged to be assigned by esteemed brands like Kovai Pazhamudir Nilayam (F&V), Alliance Group (real estate), Urbanrise (real estate), DooPaaDoo (website), Urban Tribe (e-commerce), Tamilnadu Industrial Investment Corporation (TIIC - Govt organisation) and Krishnavillasam (restaurant) among others.
- The team at BeatRoute has a strong footing in social media insights, targeting, changing trends in social media and more importantly, ROI.
- At BeatRoute, we believe that content stands above all. With our interest in copywriting, rest assured that your communication is in good hands.
- “A picture is worth a 1000 words” and that’s why we have a talented bunch of designers working diligently to churn out the best creatives for our clients.
- While most digital marketing companies charge by the word and by the pixel, BeatRoute customises its charges based on the brand’s needs.
Conveying your message has never been more complex even in the age of apps, smartphones and blazing net connectivity. Every media platform needs a customised strategy and that must be well laid out before it’s out there.We’re a full service agency who believe in joining the dots in your problem areas, and creating a campaign strategy accordingly. We brainstorm ideation strategies for a 360-degree approach that focuses on lead generation and customer delight. Our services include:
Social Media Branding
Digital is social. We define, express and communicate your brand using performance marketing on Facebook, Instagram, LinkedIn, Twitter and affiliate marketing to engage with your target audience at the lowest cost per click.
Ranking high on search engines is a continuous effort, which is why we optimise your blogs and website content with links and keyword suggestions for course correction while driving up traffic.
We create high impact video content that attracts, engages and converts your audience with qualified leads. Be it animated explainer videos or TVCs we do everything from storyboarding to uploading.
Collaborating with a person who enjoys a huge online following across platforms can work wonders for your brand. We’re happy to play matchmaker and have the right influencer endorse your brand with their audience.
Not only is your audience waiting on YouTube, it can also immensely help your brand’s presence and improve SEO, being the second largest search engine.
Stars do have a special aura around them and while we help them develop one, we manage it online and offline as well.
It’s the little details that matter when you look at the entire package as a total personality. We take care of grooming your image in the public eye to have good press.
Meet our team
We are a young, cool and vibrant bunch with a passion for everything digital.
Here's a colourful snapshot of who we are.
Founder and Entrepreneur
Priyanka’s ability to face challenges, turn them into opportunities and not tune it down when the firm faces hardship is nothing short of a miracle. Truly married to her work, you can see her submerged in a truckload of work but always finding time to do something better for the clients. With a penchant to always improvise, you might find her endeavouring outside the box to get campaigns done, in the most creative ways possible.
Sudhir Viyas D
Business Development and Partnership
If you can count 39672 steps when he is pacing up and down while on a call, that means he has onboarded a client. Brilliant at getting miracle deals and a natural at handling tough situations, Sudhir has often turned the tables in our favor. With over 7 years of experience working with multiple film and music celebrities, Sudhir will be your go-to person for all things film promotional.
Content Strategist & Writer
A lover of all things weird, you would always see him indulging in attempts to diffuse everything with humour. Avid reader & interesting writer, ‘Naags’ always finds the right words for all the right marketing strategies. A former Disney+ employee, we wonder how His Highness can work in a start-up like ours.
Head, Lead Digital Marketing Strategist
With over 3 years of experience handling SMM & content marketing for various brands across the realm of digital marketing, Vasumathi is our go-to person for handling everything that a brand needs for its visibility in the digital space. Always filling the office with energy & vibrant ideas, ‘Vasu’ is a client favourite!
Suriya Prakash V
Senior Graphic Designer
With a devil’s eye for detail and a pixel vision for perfection, Surya is adept at creating stunning visual designs at the snap of the fingers. Equipped with an aesthetic visual sense and the ever consistent impulse to think wacky, Surya is our designated Design Gnaani. Suriya comes with more than 5 years of experience in graphic designing, logo designing & branding.
Mani Bharathi S
Video Production Manager
At BeatRoute, the clock might stop ticking. But not Mani... Anything that involves a quick or a quirky edit gets him ticking. With a wide array of works under his belt, thanks to the many films he’s worked on over the course of the 6 years of his experience, working on terrific poster designs to slick lyric videos, you can often find him expressing his profound love for his 2 sweethearts- his chair and the edit table.
Gowtham Kumar R
Senior web designer & developer
If you can hear rapid intense clatter of keyboard buttons, you know Gowtham is in the house. Adept at solving webpage issues methodically, he is often found stuck in a web of systems, coffee and sticky notes. With over 30 websites designed & in his kitty, Gowtham loves playing with templates & development hacks to give your website the perfect look & the most comfortable UI.
Photographer & Videographer
Sharp and duo syllabled just like his name, his die never attitude sparks off when it comes to ideation. Although you might see him randomly drawing circles on the ground, that's just him figuring out unique angles & lighting techniques for his next shoot. Having photographed & videographed several models, products and more, Cibi is easily the most easiest the work with.
Junior Social Media Strategist & Editor
Under all that oodles of curls and noodles of hair, you will have a face that will never say no to staying in office and working overtime. An enthusiastic young chap, Aldo is our very own celebrity (Ref: Biryani Man videos), our office is constantly swarmed by girls wanting his autograph.